Zurich, November 21, 2019 Adwired AG - the specialist for media and brand analysis - enters into a distribution partnership with Dow Jones / Factiva. Dow Jones is the largest international content provider for print and premium content. The partnership aims to strengthen mutual sales. Adwired developed a brand analysis platform (BrandTicker) specific to the content of Dow Jones. Conversely, as a Dow Jones reseller, Adwired may license approximately 5,000 international Paywall-protected media sources directly to its customers.
Adwired joins Dow Jones' international sales team with its well-known BrandTicker brand analysis platform, giving the company better access to the marketing departments of potential clients. In return, the new partnership and the reseller agreement for Adwired open up the possibility to license more than 5,000 paywall-protected premium and print sources - including almost 500 German-speaking media - directly to end customers. Among them are titles such as Der Spiegel, Forbes, Wall Street Journal, Der Stern or Neue Zürcher Zeitung, which are incorporated into the brand analysis of Adwired.
In addition to online and social media, which Adwired already extensively analyzes, communication experts and brand specialists are given even broader insights into how their brands and themes are discussed in different channels. "It's the only analytics portal that gives management the ability to monitor brands with unprecedented detail across all media channels," said Nik Stucky, member of Adwired's executive board. "Well-coordinated cooperation creates added value for our partners and customers".
As the world's leading provider of premium and print media content, Dow Jones / Factiva has more than 30,000 sources that can be provided as full text.
Adwired AG is based in Zurich and works in partnership with communication agencies, brand consultants, news providers or news portals. Together, the partners broaden their skills and can offer their customers a wider range of services.
For more than 20 years Adwired's media and brand specialists have been developing tailor-made solutions for reliable monitoring of companies and brands.
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