ADWIRED – BEYOND THE NOISE

ADWIRED –
BEYOND
THE NOISE

Those who want to gain relevant insights from the media noise need more than artificial intelligence. We develop tailor-made monitoring solutions based on the expertise of our media and brand specialists, our intelligent technologies, and our editorial services.

Our Services

We support your work in communications and in brand management. Our media monitoring and brand analysis portals enable you to generate up-to-the-minute and operationally useful results from print, online, and social media.

MediaTicker

Media opinion in a nutshell

The MediaTicker is an efficient news management portal; its editorial service is geared to the quality requirements of internationally active companies. The media contributions are automatically pre-filtered, reliably selected, independently evaluated, and manually controlled – around the clock.

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BrandTicker

Measuring what counts for brands

The BrandTicker is a preconfigured analytics portal that gives management the ability to monitor brands with unprecedented levels of detail and to operationally apply the resulting insights specifically for the company.

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What makes us unique

By combining human and artificial intelligence, we create unique, relevant, and comprehensible results that can be efficiently adapted to customer needs through our portals of modular design.

We provide added customer value by:

Combining efficient automation and editorial quality assurance
Using preconfigured analysis modules for easy entry into digital monitoring
Efficiently customizing the analysis based on our collection of over a million tested and manually translated attribute and topic keywords
Being data neutral and interfacing with all major data providers
Providing both advice from our communications and brand experts and our 24/7 editorial services

Clippings processed: 4,069,466,065

+++ Gender-Fonds setzten auf Frauen in Führungspositionen

+++ Bentley verliert 21 Jahre dauernden Rechtsstreit um Markennamen

+++ Chinesen kaufen Markennamen Thomas Cook

+++ Der niedrige Gaspreis macht den Ölkonzernen zu schaffen

+++ WTO erlaubt China Milliardenstrafzölle gegen die USA

+++ Umweltverband befürchtet Verlust von 360.000 Jobs in der Autoindustrie

+++ Hedgefonds steigt gross bei Osram ein

+++ Fca-Peugeot è fatta: via libera all'accordo Matrimonio da 45 miliardi di dollari

+++ The ups and downs of Downing Street

+++ Juul wird zum Milliardengrab für Marlboro

+++ Le PDG de McDonald’s licencié pour une «relation consensuelle» avec un employé

+++ Facebook will allow UK election candidates to run false ads

+++ Trump refuses to rule out government shutdown over impeachment inquiry

Monitored Brands: 917

+++ H&M

+++ Postbank

+++ Ernst & Young

+++ Zeiss

+++ SAP

+++ 3M

+++ Novartis

+++ Deutsche Bank

+++ GE

+++ ABB

+++ Hertz

+++ Coca-Cola

+++ Prada

+++ Huawei

+++ McDonald's

+++ Bayer

+++ Honda

+++ Louis Vuitton

+++ Shell

+++ UBS

+++ Lockheed Martin

+++ BMW

+++ Airbus

+++ Chevrolet

+++ Roche

+++ KPMG

+++ Sixt

+++ L'Oréal

+++ Johnson & Johnson

+++ Audi

+++ Unilever

+++ BASF

+++ BP

+++ Rolex

+++ Philips

+++ Apple

+++ Zalando

+++ SWISS

+++ Uber

+++ PWC

+++ FedEx

+++ Google

+++ Opel

+++ Volkswagen VW

+++ Spotify

+++ IBM

+++ thyssenkrupp

+++ Amazon.com

+++ Microsoft

+++ IKEA

+++ Red Bull

+++ DHL

+++ Lufthansa

+++ Omega

+++ Accenture

+++ ebay

+++ Swarovski

+++ WEF

+++ Barclays

+++ Gucci

+++ Adidas

+++ Zurich

+++ Disney

+++ Boeing

Sources scanned: 450,110,698

+++ The Guardian

+++ Spiegel

+++ Die Süddeutsche

+++ Die Presse

+++ Le Monde

+++ Tages-Anzeiger

+++ Le Parisien

+++ Les Echos

+++ New York Times

+++ La Stampa

+++ Handelsblatt

+++ USA Today

+++ BBC

+++ Le Figaro

+++ La Repubblica

+++ The Sun

+++ Daily Mirror

+++ Corriere della Sera

+++ Facebook

+++ Washington Post

+++ NZZ

+++ Twitter

+++ Stern

+++ The Times/London Times

+++ CNN

Who we are

We are a team of media and brand specialists. For our clients, we match the skills of linguists, developers, and editors and work together to come up with the soundest solution.

Nik Stucky

Managing Partner(Analytics, Communications and Key Accounts)

Myriam Baechler

Managing Partner (Media Monitoring and Key-Accounts)

Patrick Schürmann

Managing Partner (Product Development and Project Management)

Thomas Wegmüller

Managing Partner (Technology and Development)

Ana Bertea-Lazar

Lead Editor

Simona Spineanu

Lead Editor

Anca Pascu

Lead Editor

Adriana Junger

Lead Editor

Our clients

Our clients are decision-makers of international companies who want to ensure better control of their brand and their corporate communications in a complex organizational structure.

We reveal what moves the world

04/05/2022

HORIZONT - IWC Schaffhausen legt im April bei der Empfehlungsbereitschaft zu

IWC Schaffhausen gehört im vergangenen Monat zu den Marken, die am stärksten im Brand Ticker von Adwired in Zürich performt haben. Vor allem bei den Empfehlungen legt die Luxusuhrenmarke auf einen NPS-Wert...

19/04/2022

HORIZONT - Welche Marken im März performt haben und welche nicht

Im März entwickelt sich die Empfehlungsrate bei drei Marken im HORIZONT Brand Ticker positiv. Dabei dürfte vor allem das Abschneiden von zwei Marken besonders stark überraschen. So legen beim Net Promoter...

07/04/2022

HORIZONT SCHWEIZ - Drei Gründe, warum die Migros derzeit gut performt

Die Migros hat sich im vergangenen Monat bei wichtigen Markenwerttreibern verbessert, vor allem bei den Themen Nachhaltigkeit (Soziales und Umwelt) und bei Sympathie. Das geht aus den jüngsten Zahlen des...