ADWIRED – BEYOND THE NOISE

ADWIRED –
BEYOND
THE NOISE

Those who want to gain relevant insights from the media noise need more than artificial intelligence. We develop tailor-made monitoring solutions based on the expertise of our media and brand specialists, our intelligent technologies, and our editorial services.

Our Services

We support your work in communications and in brand management. Our media monitoring and brand analysis portals enable you to generate up-to-the-minute and operationally useful results from print, online, and social media.

MediaTicker

Media opinion in a nutshell

The MediaTicker is an efficient news management portal; its editorial service is geared to the quality requirements of internationally active companies. The media contributions are automatically pre-filtered, reliably selected, independently evaluated, and manually controlled – around the clock.

BrandTicker

Measuring what counts for brands

The BrandTicker is a preconfigured analytics portal that gives management the ability to monitor brands with unprecedented levels of detail and to operationally apply the resulting insights specifically for the company.

What makes us unique

By combining human and artificial intelligence, we create unique, relevant, and comprehensible results that can be efficiently adapted to customer needs through our portals of modular design.

We provide added customer value by:

Combining efficient automation and editorial quality assurance
Using preconfigured analysis modules for easy entry into digital monitoring
Efficiently customizing the analysis based on our collection of over a million tested and manually translated attribute and topic keywords
Being data neutral and interfacing with all major data providers
Providing both advice from our communications and brand experts and our 24/7 editorial services

Clippings processed: 146,190,505

+++ Trump refuses to rule out government shutdown over impeachment inquiry

+++ Facebook will allow UK election candidates to run false ads

+++ The ups and downs of Downing Street

+++ Bentley verliert 21 Jahre dauernden Rechtsstreit um Markennamen

+++ Chinesen kaufen Markennamen Thomas Cook

+++ Gender-Fonds setzten auf Frauen in Führungspositionen

+++ Umweltverband befürchtet Verlust von 360.000 Jobs in der Autoindustrie

+++ Le PDG de McDonald’s licencié pour une «relation consensuelle» avec un employé

+++ Fca-Peugeot è fatta: via libera all'accordo Matrimonio da 45 miliardi di dollari

+++ WTO erlaubt China Milliardenstrafzölle gegen die USA

+++ Hedgefonds steigt gross bei Osram ein

+++ Juul wird zum Milliardengrab für Marlboro

+++ Der niedrige Gaspreis macht den Ölkonzernen zu schaffen

Monitored Brands: 982

+++ Honda

+++ Red Bull

+++ Amazon.com

+++ BP

+++ Zalando

+++ Lockheed Martin

+++ WEF

+++ Microsoft

+++ Bayer

+++ 3M

+++ Swarovski

+++ Opel

+++ GE

+++ Google

+++ ABB

+++ Ernst & Young

+++ Boeing

+++ Shell

+++ Gucci

+++ Airbus

+++ Coca-Cola

+++ Accenture

+++ Philips

+++ Zeiss

+++ ebay

+++ Chevrolet

+++ IBM

+++ Disney

+++ McDonald's

+++ Barclays

+++ Apple

+++ Johnson & Johnson

+++ Adidas

+++ DHL

+++ BASF

+++ PWC

+++ Louis Vuitton

+++ Spotify

+++ L'Oréal

+++ IKEA

+++ Roche

+++ thyssenkrupp

+++ Novartis

+++ Uber

+++ KPMG

+++ SAP

+++ BMW

+++ Prada

+++ SWISS

+++ Huawei

+++ UBS

+++ Volkswagen VW

+++ Rolex

+++ Audi

+++ FedEx

+++ Unilever

+++ Zurich

+++ Sixt

+++ Deutsche Bank

+++ Postbank

+++ H&M

+++ Hertz

+++ Omega

+++ Lufthansa

Sources scanned: 502,938

+++ La Stampa

+++ Washington Post

+++ Le Parisien

+++ Die Presse

+++ USA Today

+++ Le Figaro

+++ La Repubblica

+++ Facebook

+++ New York Times

+++ Twitter

+++ Le Monde

+++ The Sun

+++ Die Süddeutsche

+++ The Times/London Times

+++ Stern

+++ BBC

+++ Tages-Anzeiger

+++ CNN

+++ Spiegel

+++ The Guardian

+++ Daily Mirror

+++ Corriere della Sera

+++ Handelsblatt

+++ Les Echos

+++ NZZ

Who we are

We are a team of media and brand specialists. For our clients, we match the skills of linguists, developers, and editors and work together to come up with the soundest solution.

Nik Stucky

Managing Partner(Analytics, Communications and Key Accounts)

Myriam Baechler

Managing Partner (Media Monitoring and Key-Accounts)

Patrick Schürmann

Managing Partner (Product Development and Project Management)

Thomas Wegmüller

Managing Partner (Technology and Development)

Sinziana Boriceanu

Partner Adwired SRL (Editorial Management and Project Management)

Ana Bertea-Lazar

Lead Editor

Simona Spineanu

Lead Editor

Anca Pascu

Lead Editor

Adriana Junger

Lead Editor

Our clients

Our clients are decision-makers of international companies who want to ensure better control of their brand and their corporate communications in a complex organizational structure.

We reveal what moves the world

08/01/2020

HORIZONT Swiss - Warum die Uhrenmarke Rado geschätzt und empfohlen wird

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12/12/2019

HORIZONT BrandTicker - Das sind die Verlierer und Gewinner beim Markenwert im November 2019

Opel verliert im November an Markenwert, Montblanc dagegen legt zu. Das sind zwei Ergebnisse des Brand Tickers, den Adwired mit Sitz in Zürich und Spirit for Brands in Köln wieder exklusiv für HORIZONT erstellt...

05/12/2019

HORIZONT Swiss - Wie Chopard das Thema Nachhaltigkeit besetzt

Unter den grossen Schmuckmarken, zählt Chopard zu den Vorreitern beim Thema Nachhaltigkeit. Das zeigt ein Blick auf die drei Markentreiber Nachhaltigkeit, Net Promoter Score und Love & Respect. Im vergangenen...

26/11/2019

About the purpose of purpose.

In his 1962 book "Capitalism and Freedom", Milton Friedman set out the rules for how business should interact with society. "There is one and only one social responsibility of business," he wrote, and that was...