ADWIRED – BEYOND THE NOISE

ADWIRED –
BEYOND
THE NOISE

Those who want to gain relevant insights from the media noise need more than artificial intelligence. We develop tailor-made monitoring solutions based on the expertise of our media and brand specialists, our intelligent technologies, and our editorial services.

Our Services

We support your work in communications and in brand management. Our media monitoring and brand analysis portals enable you to generate up-to-the-minute and operationally useful results from print, online, and social media.

MediaTicker

Media opinion in a nutshell

The MediaTicker is an efficient news management portal; its editorial service is geared to the quality requirements of internationally active companies. The media contributions are automatically pre-filtered, reliably selected, independently evaluated, and manually controlled – around the clock.

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BrandTicker

Measuring what counts for brands

The BrandTicker is a preconfigured analytics portal that gives management the ability to monitor brands with unprecedented levels of detail and to operationally apply the resulting insights specifically for the company.

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What makes us unique

By combining human and artificial intelligence, we create unique, relevant, and comprehensible results that can be efficiently adapted to customer needs through our portals of modular design.

We provide added customer value by:

Combining efficient automation and editorial quality assurance
Using preconfigured analysis modules for easy entry into digital monitoring
Efficiently customizing the analysis based on our collection of over a million tested and manually translated attribute and topic keywords
Being data neutral and interfacing with all major data providers
Providing both advice from our communications and brand experts and our 24/7 editorial services

Clippings processed: 2,462,958,529

+++ Chinesen kaufen Markennamen Thomas Cook

+++ Le PDG de McDonald’s licencié pour une «relation consensuelle» avec un employé

+++ Hedgefonds steigt gross bei Osram ein

+++ The ups and downs of Downing Street

+++ Umweltverband befürchtet Verlust von 360.000 Jobs in der Autoindustrie

+++ Bentley verliert 21 Jahre dauernden Rechtsstreit um Markennamen

+++ Fca-Peugeot è fatta: via libera all'accordo Matrimonio da 45 miliardi di dollari

+++ WTO erlaubt China Milliardenstrafzölle gegen die USA

+++ Facebook will allow UK election candidates to run false ads

+++ Juul wird zum Milliardengrab für Marlboro

+++ Trump refuses to rule out government shutdown over impeachment inquiry

+++ Der niedrige Gaspreis macht den Ölkonzernen zu schaffen

+++ Gender-Fonds setzten auf Frauen in Führungspositionen

Monitored Brands: 914

+++ L'Oréal

+++ Zeiss

+++ Novartis

+++ Lufthansa

+++ Opel

+++ BASF

+++ Coca-Cola

+++ GE

+++ SWISS

+++ Spotify

+++ Uber

+++ Adidas

+++ Chevrolet

+++ Prada

+++ BP

+++ Postbank

+++ Audi

+++ Gucci

+++ PWC

+++ KPMG

+++ BMW

+++ Roche

+++ Ernst & Young

+++ WEF

+++ Zalando

+++ Swarovski

+++ ABB

+++ Red Bull

+++ Philips

+++ Airbus

+++ Bayer

+++ IBM

+++ Lockheed Martin

+++ Microsoft

+++ H&M

+++ Deutsche Bank

+++ IKEA

+++ Barclays

+++ DHL

+++ Apple

+++ 3M

+++ SAP

+++ Rolex

+++ Amazon.com

+++ Shell

+++ McDonald's

+++ Louis Vuitton

+++ Huawei

+++ UBS

+++ Zurich

+++ Disney

+++ FedEx

+++ Hertz

+++ Boeing

+++ Honda

+++ Johnson & Johnson

+++ Google

+++ Accenture

+++ ebay

+++ Sixt

+++ Volkswagen VW

+++ Omega

+++ Unilever

+++ thyssenkrupp

Sources scanned: 450,038,118

+++ The Times/London Times

+++ Tages-Anzeiger

+++ Le Parisien

+++ Die Presse

+++ La Repubblica

+++ Facebook

+++ Spiegel

+++ Washington Post

+++ Twitter

+++ Les Echos

+++ La Stampa

+++ Die Süddeutsche

+++ Corriere della Sera

+++ Stern

+++ NZZ

+++ USA Today

+++ Handelsblatt

+++ The Guardian

+++ The Sun

+++ New York Times

+++ Le Monde

+++ CNN

+++ Daily Mirror

+++ BBC

+++ Le Figaro

Who we are

We are a team of media and brand specialists. For our clients, we match the skills of linguists, developers, and editors and work together to come up with the soundest solution.

Nik Stucky

Managing Partner(Analytics, Communications and Key Accounts)

Myriam Baechler

Managing Partner (Media Monitoring and Key-Accounts)

Patrick Schürmann

Managing Partner (Product Development and Project Management)

Thomas Wegmüller

Managing Partner (Technology and Development)

Sinziana Boriceanu

Partner Adwired SRL (Editorial Management and Project Management)

Ana Bertea-Lazar

Lead Editor

Simona Spineanu

Lead Editor

Anca Pascu

Lead Editor

Adriana Junger

Lead Editor

Our clients

Our clients are decision-makers of international companies who want to ensure better control of their brand and their corporate communications in a complex organizational structure.

We reveal what moves the world

12/08/2020

HORIZONT - TUI verliert massiv an Kundenloyalität / Eurowings legt deutlich zu

Der HORIZONT Brand Ticker für den Juli überrascht. Wie in den vergangenen Monaten stand auch diesmal wieder nicht die Entwicklung der Markenwerte im Mittelpunkt, sondern Aspekte wie Loyalität, Vertrauen oder...

17/07/2020

Warum Volkswagen zu den Überraschungen des Monats gehört

Die Corona-Krise verändert das Marketing und den monatlichen HORIZONT Brand Ticker. Statt die Entwicklung der Markenwerte auf Monatsbasis zu analysieren, beschäftigt sich das Tool in seiner aktuellen Ausgabe...

06/08/2020

HORIZONT Strategie-Check: Swiss hebt im Juli beim NPS-Wert ab

Es sind keine guten Monate für die Swiss. Die Corona-Pandemie und der Lockdown macht der Schweizer Airline wie dem gesamten Mutterkonzern Lufthansa schwer zu schaffen. Immerhin bewerten die Schweizerinnen...

07/07/2020

HORIZONT - TÜV Süd legt im Mai zu, die DHL verliert

Der TÜV Süd ist in Sachen Markenloyalität, Vertrauen und Verantwortung einer der Gewinner des Corona-Krisenmonats Mai. Das zeigt eine Analyse des HORIZONT Brand Tickers, der aufgrund der Corona-Pandemie...