ADWIRED – BEYOND THE NOISE

ADWIRED –
BEYOND
THE NOISE

Those who want to gain relevant insights from the media noise need more than artificial intelligence. We develop tailor-made monitoring solutions based on the expertise of our media and brand specialists, our intelligent technologies, and our editorial services.

Our Services

We support your work in communications and in brand management. Our media monitoring and brand analysis portals enable you to generate up-to-the-minute and operationally useful results from print, online, and social media.

MediaTicker

Media opinion in a nutshell

The MediaTicker is an efficient news management portal; its editorial service is geared to the quality requirements of internationally active companies. The media contributions are automatically pre-filtered, reliably selected, independently evaluated, and manually controlled – around the clock.

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BrandTicker

Measuring what counts for brands

The BrandTicker is a preconfigured analytics portal that gives management the ability to monitor brands with unprecedented levels of detail and to operationally apply the resulting insights specifically for the company.

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What makes us unique

By combining human and artificial intelligence, we create unique, relevant, and comprehensible results that can be efficiently adapted to customer needs through our portals of modular design.

We provide added customer value by:

Combining efficient automation and editorial quality assurance
Using preconfigured analysis modules for easy entry into digital monitoring
Efficiently customizing the analysis based on our collection of over a million tested and manually translated attribute and topic keywords
Being data neutral and interfacing with all major data providers
Providing both advice from our communications and brand experts and our 24/7 editorial services

Clippings processed: 2,017,791,052

+++ The ups and downs of Downing Street

+++ Der niedrige Gaspreis macht den Ölkonzernen zu schaffen

+++ Juul wird zum Milliardengrab für Marlboro

+++ Facebook will allow UK election candidates to run false ads

+++ WTO erlaubt China Milliardenstrafzölle gegen die USA

+++ Fca-Peugeot è fatta: via libera all'accordo Matrimonio da 45 miliardi di dollari

+++ Trump refuses to rule out government shutdown over impeachment inquiry

+++ Chinesen kaufen Markennamen Thomas Cook

+++ Le PDG de McDonald’s licencié pour une «relation consensuelle» avec un employé

+++ Hedgefonds steigt gross bei Osram ein

+++ Gender-Fonds setzten auf Frauen in Führungspositionen

+++ Bentley verliert 21 Jahre dauernden Rechtsstreit um Markennamen

+++ Umweltverband befürchtet Verlust von 360.000 Jobs in der Autoindustrie

Monitored Brands: 903

+++ Postbank

+++ SAP

+++ Coca-Cola

+++ Accenture

+++ Ernst & Young

+++ Opel

+++ PWC

+++ IKEA

+++ Amazon.com

+++ 3M

+++ Rolex

+++ BP

+++ Zeiss

+++ Lufthansa

+++ Spotify

+++ DHL

+++ Bayer

+++ Prada

+++ Zurich

+++ Airbus

+++ Audi

+++ Disney

+++ UBS

+++ BMW

+++ Johnson & Johnson

+++ IBM

+++ Louis Vuitton

+++ Boeing

+++ Volkswagen VW

+++ Omega

+++ Philips

+++ Shell

+++ Swarovski

+++ Lockheed Martin

+++ BASF

+++ Unilever

+++ ABB

+++ FedEx

+++ Deutsche Bank

+++ Hertz

+++ Adidas

+++ Huawei

+++ ebay

+++ WEF

+++ Zalando

+++ Uber

+++ Roche

+++ Honda

+++ SWISS

+++ Barclays

+++ H&M

+++ thyssenkrupp

+++ Chevrolet

+++ Gucci

+++ McDonald's

+++ KPMG

+++ Google

+++ L'Oréal

+++ Novartis

+++ Red Bull

+++ Sixt

+++ Apple

+++ GE

+++ Microsoft

Sources scanned: 450,030,606

+++ The Sun

+++ Twitter

+++ La Stampa

+++ BBC

+++ Le Figaro

+++ Die Süddeutsche

+++ La Repubblica

+++ Les Echos

+++ Le Monde

+++ CNN

+++ Die Presse

+++ Facebook

+++ Stern

+++ The Times/London Times

+++ Daily Mirror

+++ Tages-Anzeiger

+++ USA Today

+++ New York Times

+++ Corriere della Sera

+++ Handelsblatt

+++ NZZ

+++ Spiegel

+++ Washington Post

+++ Le Parisien

+++ The Guardian

Who we are

We are a team of media and brand specialists. For our clients, we match the skills of linguists, developers, and editors and work together to come up with the soundest solution.

Nik Stucky

Managing Partner(Analytics, Communications and Key Accounts)

Myriam Baechler

Managing Partner (Media Monitoring and Key-Accounts)

Patrick Schürmann

Managing Partner (Product Development and Project Management)

Thomas Wegmüller

Managing Partner (Technology and Development)

Sinziana Boriceanu

Partner Adwired SRL (Editorial Management and Project Management)

Ana Bertea-Lazar

Lead Editor

Simona Spineanu

Lead Editor

Anca Pascu

Lead Editor

Adriana Junger

Lead Editor

Our clients

Our clients are decision-makers of international companies who want to ensure better control of their brand and their corporate communications in a complex organizational structure.

We reveal what moves the world

06/03/2020

Lonza gehört zu den Gewinnern der Covid-19-Krise

Die Welt sucht nach einem Corona-Impfstoff. Und davon profitiert die Lonza Group mit Sitz in Basel. Das schweizerische Chemie- und Pharmaunternehmen ist der Gewinner im exklusiven Strategie-Check von Adwired...

20/05/2020

HORIZONT - Kaum Sturmschäden

Net Promoter Score: Adidas hat sich beim Image von seinem Corona-Aussetzer erholt. Auch Lidl und Aldi performen stark. Wirecard dagegen bricht ein. Eine Erklärung, gestützt auf den Analysen von BrandTicker...

07/05/2020

HORIZONT - Roche profitiert von der Corona-Krise

Fieberhaft sucht die Welt nach einem Impfstoff gegen das Coronavirus. Gleichzeitig treiben Unternehmen die Entwicklung von Antikörpertests voran. Mitten drin ist der Schweizer Pharmariese Roche. Doch wie wirkt...

15/04/2020

Diese Marken gewinnen und verlieren durch die Coronakrise

Die Corona-Krise verändert vieles im Marketing, auch den monatlichen HORIZONT Brand Ticker. Statt die Entwicklung der Markenwerte auf Monatsbasis zu analysieren, beschäftigt sich das Tool in seiner aktuellen...