Our Unparalleled Solutions:
Conquering the Next Level of Media Intelligence

 

We have the right solution for your specific requirements, selecting the exact modules you need from our range of products and services.

Solutions


01

Global Media Intelligence Programs

 

Our most powerful solution. Everything you need to know. Now and in the future.

 

Today, everything communicated about a company — by anyone, anywhere in the world — can affect ongoing success. Corporate communicators need precise insights into the global media buzz surrounding their company, brand, competitors and critical topics as much as the ability to react quickly.

 

UNICEPTA provides you with an entire range of Media Intelligence Solutions. We deliver exactly what you need by combining various services into a customized program: From curated media reviews, editorial services and social listening to reputation analysis and strategic topic analysis, we capture what others can’t – across print, social media, online and broadcast. Globally. 24/7/365.

 

Together we define:

 

  • Your goals and specific needs
  • Media and data sources relevant to you
  • Formats and channels through which you reach your stakeholder groups
  • Additional services such as licensing

02

Executive News Briefing

More than just Monitoring. Taking off to the next level

 

Only the well informed can react quickly. In our Executive News Briefing, we bring together all the relevant information – delivered in an easy-to-digest digital magazine.

 

Compiled and written by experienced news consultants, editors and analysts, it includes:

  • Summaries of relevant topics and stories
  • High-quality strategic media reviews
  • Essence from earned & owned media

 

UNICEPTA delivers everything you need to know on a single page – with the option to dive deeper if you would like to learn more. Have you ever seen a smarter solution?  


03

Trend Sensor

’Outside-in‘ instead of ’inside-out‘ – insights on topics and trends in public conversations

 

In challenging times, successful communication professionals need to listen very carefully, to obtain a sense of the tendencies and trends gaining momentum in the public debate.

 

UNICEPTA’s Trend Sensor gives you access to emerging topics and delivers valuable insights on current conversations. It helps you to identify opportunities and spot risks quickly in order to better manage your topic and content planning.

 

Together we analyse:

 

  • Top conversations in society and how they are evolving
  • Subtopics with key drivers, influencers and argumentation patterns
  • Key metrics for assessment
  • Guidance and senior advice

04

Influencer Sensor

Successful stakeholder management for more engagement

 

Who are today’s ‘stakeholders’ or ‘influencers’ for large, global companies? Is it a shareholder activist, politician, blogger, financial analyst, national leader? The answer can, of course, be any of those, meaning, the practice of corporate stakeholder and influencer management needs a much more progressive approach: data-driven, scalable and continuous, and geared towards your business performance.

 

When a single tweet can knock billions off your market value – you need to know more about everyone, everywhere, every day, and stay ahead of the flow.

 

Our solution delivers you:

 

  • Oversight of current stakeholders and impact
  • Overview of potential stakeholders and influencers coming your way
  • Position and impact reports for a systematic approach
  • Market-by-market direction for ongoing engagement and argumentation

05

 

ESG Sensor

Shaping the next generation of businesses – the right way. Are you ready?

 

Companies recognize the need to meet the most pressing challenges facing our world: climate change, a global pandemic, political crisis, and sustainable development, to name but a few. Companies are also judged on whether they can provide answers – if they do not want to lose their licence-to-operate. The success of business models also depends on how well they succeed in combining economic and social benefits. And for this, listening to and precisely understanding conversations is essential.

 

UNICEPTA’s ESG Sensor gives companies a precise picture of how they and their competitors are perceived in relevant debates – and what issues and players have the greatest impact. Together with our experts, we can create strategies for your positioning and communication.

 

Our solution delivers:

 

  • Mapping of your positioning: how your company and competitors are perceived
  • Connecting with the right audiences: who is driving reputation on purpose in your industry
  • Data-driven, best-in-class consulting: outside-in insights and opportunities

06

Risk Sensor

A proactive approach to detect and mitigate potential risks and increase compliance

 

Monitoring the business environment makes a difference, and not only in crisis situations. It is the basis for effective risk management of today’s top performing companies and organizations.

 

In times of global supply chains and increasing compliance requirements, every incident can have a major impact on your business success, making it even more important to react quickly to stay on track.

 

UNICEPTA delivers you actionable insights, not just data, allowing you to identify potential risks in real-time, using the power of AI-driven technology and our deep understanding of your needs.


07

Content Opportunities Sensor

Don’t rely on gut feeling any longer. Content that is based on data-driven insights is more successful

 

If your content isn’t cutting through or converting as well as it should, we can help you make it more relevant to current, real-world conversations and topics. We enable content creators to sift through the sea of research, intelligence and data points for a more objective view.

 

We deliver insights on the right topics and the right messaging at the right time, tailored to your needs, to improve your communication outcomes.

 

Together we analyze:

 

  • Strategic topics and subtopics from snapshots to deep dives
  • Insights and tactics on trending topics, messages, tonality and positions
  • Insights on industries and competitors: Auto & Mobility, Banking & Insurance, Industrial, Pharma, Retail, Sports and others

08

BrandTicker

Making the performance of your brands visible. For more control. For more success.

 

With BrandTicker, you get a preconfigured analysis portal for controlling and monitoring your brands in unprecedented detail.

 

The BrandTicker provides you with a wide range of insights - from media presence to brand perception, brand equity, Net Promoter Score to reputation risks and a financial brand valuation.

 

The user-friendly dashboard is pre-configured with your brands and provides you with statistical evaluations and analyses on a daily basis.


09

Integrated Management Systems

Less complexity and more output

 

Almost all organizations face the same challenge: There are more and more internal and external channels – and too many siloed metrics that are not connected. The effort to manage communications activities in a data-driven way is increasingly complex.

 

We help you to reduce this complexity by integrating all data and insights for communication and marketing in a unified, company-wide dashboard, tailored precisely to your needs.


10

Corporate Newsroom

Everything about your company and your brand — we bring it to life

 

From mobile apps to virtual workspace livecasts, to video wall command centers, we help communications and marketing teams manage, visualize and display information flows with out-of-the-box creativity. Everything is aggregated, integrated and managed on our platform, allowing your teams to act on insights faster, smarter, and continuously.

 

We are a pioneer in more effective compilation and presentation of intelligence data, through our range of physical and online multimedia newsrooms, with live data, topics, content, and real-time analysis. We'll use our expertise to help you drive innovation and performance to the next level.

 

Our solution includes:

  • Live cross-media newsflow monitoring, topic, story and influencer tracking, integrating external and own media analytics data
  • Further integration of corporate applications and data sources: workflow and content management, web analytics
  • Seamless information alignment across individual and cross-organization interfaces: email alert, app, reports, portal, intranet, high-impact videowalls
  • Interactive drill downs and mirroring technologies for teams to collectively act on intelligence as it’s happening