Adwired's Brand Valuation Practice Certified to ISO 10668.
Zurich, July 10, 2019 / Communications and marketing professionals are increasingly under pressure to present the value contribution of their activities in euros and cents. However, they can rarely rely on current data and almost always have to be content with a fragmented picture of the situation. With the vision of providing up-to-the-minute and objective information immediately, Adwired developed BrandTicker brand analysis platform, which is now ISO 10668 certified.
BrandTicker breaks new ground and uses state-of-the-art technologies to analyze large amounts of data on a daily basis (big data). Using social media, online and print media, the application measures how people actually talk about companies and brands, connects the results with current financial market data and calculates the financial value of the brand. Adwired is the first ISO 10668 certified company in the world to use automated systems to determine the value of brands.
ISO 10668 specifies basic requirements for the procedures and methods for determining the monetary value of a trade mark. The standard defines a coherent and reliable approach to brand valuation, which includes financial, behavioral and legal aspects. The ISO 10668-based certification program was created under the sponsorship of Austrian Standards Certification. The external certification body certifies that Adwired's brand evaluation process complies with the international standard ISO 10668 Brand Valuation.
ISO 10668 auditor Holger Mühlbauer carried out the conformity assessment at the Adwired headquarters in Zurich and welcomes Adwired's voluntary certification initiative: "Adwired's new approach creates a higher degree of transparency and that is one of the main concerns of any standardization. ISO 10668 is the internationally authoritative normative reference for monetary brand valuation. With ISO certification by an independent body, professional brand evaluators such as Adwired can demonstrate seriousness and trustworthiness and declare it in their markets."
The media and brand specialists of Adwired AG are based in Zurich and have been developing tailor-made solutions for reliable monitoring of companies, brands and personalities for more than 20 years.
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