Why brand equity matters

Building brand equity in a world where companies are focused on growth, attracting customers and satisfying investors is not easy. Professor Ruedi Alexander Müller-Beyeler, academic, author and CEO of Tatin Communications Management GmbH in Zurich comments on building brand equity in today’s business culture. TheBrandTicker is covered as one of the tools which measures brand perception.

Building brand equity in a world where companies are focused on growth, attracting customers and satisfying investors is not easy. Professor Ruedi Alexander Müller-Beyeler, academic, author and CEO of Tatin Communications Management GmbH in Zurich comments on building brand equity in today’s business culture. TheBrandTicker is covered as one of the tools which measures brand perception. 

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