Chris Leong: The lady with a Midas touch

How Chris Leong married business and brand to turn Schneider from an ‘invisible’ electrical company to a household name. Among other measures, Chris Leong rolled out TheBrandTicker within Schneider Electric to figure out Schneider’s share of voice as well as how much its rivals like Siemens and GE were scoring.

How Chris Leong married business and brand to turn Schneider from an ‘invisible’ electrical company to a household name. Among other measures, Chris Leong rolled out TheBrandTicker within Schneider Electric to figure out Schneider’s share of voice as well as how much its rivals like Siemens and GE were scoring.

 

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