Adwired is a unique company that brings together linguists, media specialists, developers, brand strategists, consultants, and market researchers in one team.

Besides a pool containing over 100 editors and analysts, Adwired core team consists of:

Myriam Baechler
Myriam Baechler
Managing Partner
(Media Monitoring and Key-Accounts)

Myriam is a certified translator DOZ and conference interpreter, M.A., with many years of experience with global media monitoring projects. She loves languages, foreign cultures, and complex challenges.

Patrick Schürmann
Patrick Schürmann
Managing Partner
(Product Development and Project Management)

A founding partner of Adwired AG, Patrick has more than 20 years of experience in the development of solutions for media monitoring and media analysis. His activities focus on product development, consulting, and project planning.

Nik Stucky
Nik Stucky
Managing Partner
(Analytics, Communications and Key Accounts)

Nik has 25 years of experience in the development and financial valuation of brands that he gathered, inter alia, as Global Practice Leader Brand Valuation at Interbrand. He completed his MBA at Rotterdam School of Management in the Netherlands.

Thomas Wegmülller
Thomas Wegmülller
Managing Partner
(Technology and Development)

Thomas is responsible for the conception, programming, and continued development of Adwired software. He has more than 30 years of experience in software development and is a certified environmental scientist, Swiss Federal Institute of Technology, Zurich (ETH).

Valerie Herdlicka
Valerie Herdlicka
Consulting Services

Based on her many years of experience in consulting for strategic development and brand evaluation, Valerie advises our clients in the organizational integration of monitoring solutions, among other things.  She completed her undergraduate studies in art sciences and studied business management and marketing at SupDeCo in La Rochelle, France.

Lukas Zihlmann
Lukas Zihlmann
Marketing, Sales and Client Management

With over 15 years of experience in the management of communications, media and market research companies, Lukas takes care of business expansion, change management, business development, marketing, and sales. He holds an Executive MBA from the University of Zurich and a federal diploma in marketing.

Sinziana Boriceanu
Sinziana Boriceanu
Management Adwired Media Intelligence SRL

Sinziana manages our subsidiary in Romania. With her broad experience in supporting international clients, she is involved in project management and project planning. She holds a B.A. in Journalism with additional in-depth training in media analysis and linguistics.