We are not guided by technical possibilities nor by the standardization of products and processes as is the case with many monitoring and analytical ‘tools’. We concentrate solely on our clients’ challenges, complement these with our own experience in communications and brand management, and develop focused solutions that maximize their value to our clients.
Our services are therefore based on three principles:
Customized: goal-oriented media monitoring and media analysis are determined by individual challenges. Our services are always adapted to specific information needs of our clients, regardless of whether it is a short-term project or long-term monitoring.
Comprehensible: our solutions are developed with a broad internal user base in mind. With user-friendly applications and comprehensible results, we create the basis for a cross-departmental dialog about the external perception of the company and the brand.
Operational: we advise our clients in the operationalization of the gained insights and in the seamless integration of this information into the corporate communications processes. Our way of thinking is application and solution-oriented.